Strategic management assignment 2 Essay Example | Topics and Well Written Essays - 2000 words

Strategic management assignment 2 - Essay Example Approaches adopted by the company for attaining sustainable growth have also been discussed in the report. The study has also taken into account the financial performances of the company in the recent years. A comparative study has been initiated to study the performance of Airbus with that of its other prominent competitors. The Industry: The aerospace industry has a close relationship with the airline industry and the relationship between them keeps on altering and restructuring itself. It had recorded its first downturn in demand after the incident of September 11, 2009 and observed the same with an increased rate of downfall. Among airline companies, low fare segment remained dominant in the industry and many of the larger brands filed for bankruptcy (ATKEARNEY, n.d., p.1). Competitive strategy and industry position: Airbus adopted a strategy of manufacturing high capacity aircrafts which will also be fuel efficient and comfortable. This resulted in the formation of super-jumbo aircraft category. Restructuring of the aerospace industry and European defence led the company to adopt the industry conditions accordingly (Spulber, 2007. p.60). Environmental factors: The industry has observed a gradual increase in the competition level with the entry of some new brands in the aerospace industry such as Bombardier, Jet blue and Embraer. To defend its market share, Boeing slashed its prices for some of its products. The prices were almost equivalent to that of the new industry players. Temporal factors: The larger players of the industry recorded heavy backlogs among which Airbus and Boeing remained most prominent (See Appendix-1). The demand for aircrafts is expected to increase by the next twenty years and according to the forecasted demand, Boeing has predicted its sales figure for next twenty years as 30,000 aircrafts whereas Airbus has estimated the same as 3,112 for the next twenty

Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 words

Applied Managerial Marketing- Phase 1 DB - Essay Example lly-relevant campaigns such as "Give Your Two Cents Worth" concept as part of its Childrens Safe Drinking Water campaign and the newly-introduced Pampers ® Tetanus Vaccination Campaign in cooperation with UNICEF. The press release talks about P&G to increase funding and scope for its Live, Learn and Thriveâ„ ¢ partnership with the Clinton Global Initiative (CGI). When viewed from a larger perspective, the press release is one of the tools in P&G’s integrated marketing communications mix, under Public Relations. The communications strategy used in this case is ‘affective strategy’—mentioned by Pickton and Broderick as adopted from the creative strategies identified by Patti and Frazer, (2002, p. 424) that â€Å"invokes involvement and emotion†¦ [And] Not usually associated with ‘selling’ emphasis†¦Ã¢â‚¬  The press release entitled â€Å"New Water Purification Product from Reliance Products and Procter & Gamble now Available in Retail Stores† dated last February 14 is about a new product introduction by Reliance Products, L.P. and P&G--PUR Purifier of Water technology, a powdered water clarifier and disinfectant designed for outdoor recreation and emergency preparedness use. The press release serves to introduce the product to the public by educating the masses about its benefits—it provides clean drinking water at a very low cost per liter, and can be purchased in complete water treatment kits, or as additional replacement treatment packs. The press release has been used, in integration with the other marketing communications elements such as sales promotions. In contrast to the previous press release mentioned, this one uses an ‘informational strategy’ as identified by Pickton and Broderick (2002, p. 426), which primary aim is to educate and give details to convey pieces of information. While a press release is just one of the tools which aim is to work in harmony with the other elements of the integrated communications mix of a company, P&G has been